QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:

2009 Advertising in The Journal of Pharmacology and Experimental Therapeutics

Established in 1909, JPET's monthly issues span pharmacology and experimental therapeutics research from the molecular to the whole-animal level. Both basic and clinical research in all subdisciplines of pharmacology are reported in JPET. Each full edition of the journal is available online in a pdf format from cover to cover. Readers can view both front and back matter of the journal, and that includes your print ad. For every issue, the table of contents (TOC) as well as the Future TOC and Fast Forward alerts (articles published ahead of print) are emailed to registered individuals. When you buy an email alert ad, your ad is placed in all of these alerts that are disseminated monthly and several times weekly. The electronic version of Journal of Pharmacology and Experimental Therapeutics receives over 1,490,000 hits per month. Choose from the online advertising options below.

Print Circulation:

Print: 950

Online Stastics:

Web hits (avg. per month):	1,499,301
eTOC Registered Users:	5,901
TOC page views (avg. per month):	10,840

CLOSING DATES

JPET is published monthly. Issues close 30 working days before the issue month.

ONLINE ADVERTISING Opportunities

Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.

Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

eTOC Ads
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!

TOC Package
Tables of contents (TOC) of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear at the top of the eTOC email and your online display ad (195 x 195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$695	$1,668	$2,919	$5,004	$0.46
Premium Rates	$1,008	$2,419	$4,233	$7,256	$0.67
eTOC Top:	$875/issue				$0.15
eTOC Bottom:	$350/issue	Add logo for $100			$0.15
TOC Package:	$1,225/issue				$0.07

Add 4-color print ad (Opp TOC) for $1,030 (a 45% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.

Banner Specifications:

• Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
• eTOC banner size: 468 pixels wide x 60 pixels high no larger than 25K.
• Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

Inline Specifications:

• Send a banner file per above instructions.
• Send the exact name of your company to be matched in the text and the URL to which it should be linked.

eTOC Top Sponsorship Specifications:

• eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.

eTOC Bottom Sponsorship Specifications:

• Email 4 lines of text (62 characters per line) and a link to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.

TOC Package Specifications:

• eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org.
• eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi.
• TOC display ad is 195 pixels wide x 195 pixels high. Send a .gif file at least 72 dpi.
• Include your URL and alternative text with both files for those users who have image-load turned off.

PRINT & ONLINE PACKAGES
Call FASEB AdNet at 301-634-7153 or email adnet{at}faseb.org for package options and prices.
PRINT ADVERTISING 2009

Black and White Rates


Frequency	Full page	1/2 page	1/4 page
1 time	$775	$530	$460
3 times	$755	$515	$440
6 times	$735	$500	$425
12 times	$680	$460	$400
24 times	$580	$390	$340



Color Rates (Print)

Standard color per page	$415
Matched color per page	$495
3-color & 4-color per page	$1,095

Composition Charges

1 page	$225
1/2 page	$125
1/4 page	$100

Premium Position Rates (noncancellable)

2nd cover: 25% premium
Opposite TOC1: 25% premium
3rd cover: 15% premium
4th cover: 40% premium
All others: 10% premium

Agency Commission

15%. In-house agency requests will not be honored. Color charges and position charges are commissionable.
MECHANICAL REQUIREMENTS
Print Unit Sizes

	Nonbleed				Bleed
	Width		Height		Width		Height
Full Page	7"	x	10"		8 5/8"	x	11 1/4"
1/2 Page H	7"	x	5"		8 5/8"	x	5 1/2"
1/2 Page V	3 1/2"	x	10"		4 1/4"	x	11 1/8"
1/4 Page	3 1/2"	x	5"		---	x	---

Trim Size

• Journal trims 3/16" off top, 1/8" bottom, gutter, and outside edge.
• Final trim size is 8 1/8" x 10 7/8".
• Live matter should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.

Halftone Screen

Covers, inside, and 4-color process: 133-150 line screen.

Material Requirements

• Negatives: Right reading emulsion side down.
• Screen:133 line.
• Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion orders.
• Color: Color proofs are required for color ads. Film separations required with color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations or files and separate color proofs for each publication.
• Digital Files: Digital files are preferred. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is preferred. Color proofs are required for color ads submitted digitally. Email adnet{at}faseb.org or call 301-634-7117 for file specifications and accepted formats. On all files, please include agency name, contact and phone number; issue date and publication name; return address (for return of materials); list of contents; contact person; file or ad name, number and file type/format.
• Electronic Transfers: Internet-FTP or Email attachment. Contact AdNet for FTP instructions, access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.

DISPOSITION OF REPRODUCTION MATERIAL

Print materials and electronic files destroyed after one year.

CONTACT INFORMATION

Send contracts, insertion orders, publication set copy, offset material, proofs, and electronic files to:

Attn: Advertising Coordinator
FASEB AdNet
9650 Rockville Pike
Bethesda, MD 20814-3998

Product Ad Sales: 800-43FASEB ext 7103
Recruitment: 800-43FASEB, ext 7156 or 301-634-7156
Production: 800-43FASEB, ext 7117 or 7791 or 301-634-7117 or 301-634-7791
Fax: 301-634-7153
E-Mail: adnet{at}faseb.org

For advertising opportunities in all of the ASPET publications, click here to download our rate card.

For a full media kit and advertising opportunities from FASEB AdNet, click here

---



Copyright © 2008 by the American Society for Pharmacology and Experimental Therapeutics.